Sales of small packaged edible oil have surged

The reporter learned that in response to the situation where the pass rate of bulk edible oil sampling in the early stage was only 50%, Suzhou City, Jiangsu Province will gradually prohibit schools and kindergartens from using bulk edible oil in canteens, and guide large catering units, large hotels, and group dining units to use barrel packaged edible oil. Suzhou will conduct feasibility and legality studies on the delisting of bulk edible oil, gradually implement the system of delisting bulk edible oil, and steadily reduce the market share of bulk edible oil.

Edible oil is an indispensable necessity on the dining table of the people, and the question of its safety has been a long-standing question. The series of safety issues related to edible oil that have arisen before have drawn attention from all parties. With the decline in the safety status of bulk oil in the minds of consumers, industry insiders expect the market share of small packaged edible oil to further expand. While its market share further expands, the competition among various brands of small packaged edible oil will naturally show a trend of intense competition and oligopoly.

The market prospects for small packaged edible oil are promising

It is understood that China currently has a 26 million ton edible oil market, with less than 20% of small packaged edible oils and over 80% of bulk oils. This means that the market share of branded small packaged edible oils in China can be further expanded.

Regarding this, Liang Mingxuan, a researcher in the food industry at CIC Consulting, stated that the domestic small packaged edible oil market has shown a certain degree of oligopoly competition. Yihai Kerry's series of brands represented by Jinlongyu account for 45% of the market share, while Fulingmen under COFCO accounts for 15% of the market share, and Luhua accounts for 7% to 8% of the market share. "The future development prospects of the brand small packaging edible oil market are promising, and it still has strong competitive advantages. However, the overall competitive situation in the industry will also become more intense," said Liang Mingxuan.

Liang Mingxuan told reporters that in the domestic edible oil market in 2012, incidents of high carcinogens such as aflatoxins were repeatedly exposed, and food safety issues sounded the alarm again. The development of the edible oil industry urgently needs to improve product quality and regulate industry development. Although large oil companies occupy the majority of the market share for small packaged edible oil, the oligopoly competition market is still very fierce. The increase in product concentration is conducive to market supervision and ensuring product quality. When enterprises enter small packaged edible oil, the difficulty becomes even greater.

The delisting of bulk oil will be the trend

The reporter learned that the safety status of bulk oil in the minds of consumers has declined, and several cities in China have explicitly prohibited the sale of bulk oil. He Dongping, the leader of the Oil and Fat Working Group of the National Grain and Oil Standardization Technical Committee, once stated that the lack of identification labels for bulk oil has provided opportunities for some illegal elements to take advantage of. Unqualified bulk oil mainly consists of turbidity, high acid value, and excessive impurities.

Liang Mingxuan stated that China's bulk oil still holds a large market share, but its development situation is not optimistic. The repeated ban on "gutter oil" poses a serious threat to people's health, and food safety issues have frightened the public. The issuance of the "ban on loose oil" will further accelerate the pace of bulk oil withdrawal from the market. At present, with the improvement of people's consumption level, purchasing bottled edible oil has become the majority

The first choice for consumers, the delisting of bulk oil will be the trend.

Liang Mingxuan predicts that the development prospects of China's edible oil industry are promising in 2013, especially in the development of small packaged edible oil. The growth space of the small packaged edible oil market is relatively large, with a high growth rate of 7% to 8% annually. It is expected that in the context of good economic development, the sales volume of small packaged edible oil in China may increase to 10 million tons in the next five years, and the market share of small packaged oil may reach 35% to 37% in 2013.